January 27, 2022 You heard it countless times, “The money is in tech.”You decided to give it a try and pitched your tent as a Forex broker in the OTC market...Bravo for the job done so far. (Meeting all the requirements in Nigeria couldn’t have been easy)But now, there seems to be a disconnect…The cost of forex client acquisition and customer retention are too heavy when compared to the lifetime value of clients.As a result, some cuts must be made.Now you’re online trying to figure out how to solve this problem. Right?Great! You’ve come to the right placeOne thing is certain…You need a detailed FX Digital Marketing guide to complete your mission…And this is what AdHang has prepared for you today.Don’t worry, this won’t be a boring classroom note…But like in any learning environment, your attention is needed here, now.Let’s begin…WHY SHOULD YOU RUN DIGITAL MARKETING FOR FOREX IN NIGERIA?Although there are other traditional marketing methods, the fastest way for you to make headway as a reputable and trusted forex platform in Nigeria is through digital channels.Why?This form of marketing is more cost-effective for promotion, lead generation and customer retention.If you’re an experienced broker in Nigeria, you’ll agree that the latter is a real problem within the Forex market.The main reason for this is that 90% of retail forex traders in Nigeria do not succeed and they’ll rather enjoy the peace of uninstalling an app than the alternative.But even this shouldn’t deter youWHAT IS DIGITAL MARKETING?Digital Marketing is simply marketing done through the use of digital media.In simpler terms, Digital Marketing is online marketing.As a forex broker in Nigeria, this is very advantageous because now, you have access to a large audience size which you can get by running sponsored ads, banner advertising, blogging, using blogs like www.forexblogger.com.ng and so many strategies and platforms out there.Let’s understand a few things for a moment…In Nigeria, a lot of your ideal customers were (are) scammed by “fly-by-night” brokers with their fake websites (and telegram groups).The rest are in Multilevel Marketing (MLM) groups, struggling to bring “2 people” so they can move to the next stage.Due to this, the excitement that was once associated with this promising market has been reduced to loud cries of despair, especially in Nigeria.Psychology tells us; people would rather remain in their comfort zone than risk losing the little they have.This fact makes it harder for brokers like you to generate leads if they only rely on traditional marketing but, with Digital Marketing, you can target true believers who know how to differentiate the forex market from pyramid schemes.DIGITAL MARKETING STRATEGIES FOR FOREX BROKERSAs a marketer, your content is your major link to your target audience. How you tailor your content determines how cost-effective your strategy will be.The following must be present in any FX Digital Marketing guide, for you to reach your target clients in Nigeria:Blogging On Own SiteSEOOnline Banner AdvertisingSponsored Search AdsGuest PostingInfluencer MarketingBlogging On Own SiteThis strategy is absolutely necessary if you’re running digital marketing for forex in Nigeria.Everyone will tell you that as far as digital marketing goes, content is everything.Creating relevant and meaningful content on blogs for people searching the web for information on forex trading will put you in a better spot to locate your ideal clients. So if you don’t have a blog, consider creating one, and hire blog writing services in Nigeria from AdHang.SEOSearch engines like Google and YouTube are now an essential part of a client’s journey from the unknown to the known.Knowing this, marketers now have to prioritize search engine optimization (SEO) in their digital marketing strategy.It’s not enough to create content for humans; you must also appeal to search engine algorithms to drive organic (free) traffic to your platform and get that traffic to convert into trades.Keyword research is the first step in creating and implementing an SEO strategy. It may be a complex process, but some tools provide an easy way out.Online Banner AdvertisingThis is one of the most popular forms of digital marketing for forex in Nigeria. The use of banners is a simple, yet effective way to get your message in front of your ideal audience.An online forex banner should have a simple design with a call to action (CTA) that directs users to a landing page for lead generation or sign-ups.Sponsored Search AdsSponsored Search Ads is a form of paid advertising that allows you to create ads that will show up in search engines like Google or Youtube.You can set a target keyword, like “forex broker in Nigeria,” and specify a target audience for your ad. When your ideal audience searches for your specified keyword, the search engine will show them your ad.Guest PostingGuest posting is the act of contributing content to another person or brand’s website or blog.In the guest posting, you act as a contributor to a website that doesn’t belong to you or any of your organizations in an attempt to improve your marketing, PR, and SEO goals. There are forex guest posting services in Nigeria to help you circulate your forex contents across Nigeria faster and easier.Influencer MarketingEvery corner of the internet has a set of people that guide and inspire the action of others. These folks are called Influencers and you’ll need to employ their services for your digital marketing for forex in Nigeria to be complete.Influencers have a high level of social currency and for that, brands like you use them to promote their services to the right people. Think of it as your best client recommending your service to thousands, or sometimes millions, of peers.How do you leverage an influencer?Contact them directly and pay for their services.WHAT’S NEXT?As a forex broker, the strategies above should get you up and running but…If you need help with any of the following strategies in our FX Digital Marketing guide, AdHang is your best bet against the sea of competitors you have in Nigeria. AdHang’s the leading forex digital marketing agency in Africa. Click here for full detail.