Cosmetics digital marketing agency in Nigeria (AdHang) is helping cosmetics manufacturers connect various customers, retailers, and distributors across Nigeria. Digital marketing is the right marketing communication channel for all businesses around the world and it’s no different in the skincare and beauty industry. In Nigeria, there are many people looking and searching for cosmetics to buy via the internet. On the same note, there are many cosmetics companies (manufacturers and distributors) from different countries who are looking for Nigerian customers, therefore competing in the same market.

Why hire AdHang for your company’s cosmetics marketing in Nigeria

AdHang will help you achieve your digital marketing objectives in Nigeria faster and easier through effective advertising of your skincare products: Soaps, Lotions, Ointments, Creams or Emulsions, Gels, Sticks, Powders, etc. AdHang’s cosmetics digital marketing in Nigeria is designed to assist you with the cosmetics manufacturer/distributor to reach millions of Nigerian cosmetics retailers, wholesalers, and end-users in Nigeria. Cosmetics digital marketing agency in Nigeria (AdHang) will help your company to push its cosmetics products in Nigeria through strategic digital marketing sciences.

Top and best marketing strategies will be employed

In the digital marketing of cosmetics in Nigeria, AdHang employs combinations of best and different components of digital marketing:

• Search Engine Marketing
• Content Marketing
• Internet Display Advertising
•  Social Media Marketing
• Mobile Marketing
• Influencers Marketing 

The entire digital marketing approach to use depends on the company’s cosmetics digital marketing budget, marketing duration, and what the advertising objectives are, whether awareness, educating the end-users, establishing the brand, or increasing demand, etc.

10 Cosmetics marketing Objectives AdHang can help to achieve in Nigeria

1.   Create awareness of cosmetics to millions of Nigeria’s end users.
2.   Make the cosmetics to be the best choice among Nigeria’s cosmetics’ users.
3.   Educate the target buyers about the cosmetics’ products and the brand across Nigeria.
4.   Stimulate demand, generate response and drive sales across 36 states in Nigeria + federal capital Abuja and beyond.
5.   Encourage wholesalers, distributors and retailers to carry, promote, recommend and sell the cosmetics to their customers (push marketing strategy).
6.   Induce consumers to demand and ask for the cosmetics’ brand from intermediaries (pull marketing strategy).
7.   Establish the cosmetic manufacturer as the leader in its category of products in Nigeria and across Africa.
8.   Raise awareness of the company & the cosmetics uniqueness, and establishing competitive advantages.
9.   Saturation of the brand in search engines, influencers’ blogs, and millions of sources online for consumers and intermediaries to further drive sales across Nigeria.
10.   Remind – to maintain interest and enthusiasm for the cosmetics’ products across all Nigeria’s states.

Options to kickoff cosmetics digital marketing in Nigeria

To start your cosmetics’ digital marketing in Nigeria by the agency; there’re digital marketing options to choose from, below are the options and links to their full details (to achieve all the objectives mentioned above, holistic cosmetics digital marketing option is recommended).

1. Cosmetics Search Engine Optimization

Cosmetics’ products SEO in Nigeria, this will help your company on the following:

• Your customers will find your company’s website on top when they look for your products online in Nigeria.
• Your website will show up in search results when someone searches cosmetics from a mobile phone in Nigeria.
• Your important sales pages will rank high for your commercial keywords than your competitors in Nigeria.

Click here to see full SEO detail.

2. Cosmetics Social media marketing

Cosmetics’ social media marketing includes creating and setting fan pages, design adverts and managing sponsored ads, producing articles, info-graphs,  etc.  For social media marketing, click here.

3. Holistic cosmetics digital marketing

Holistic cosmetic digital marketing. This includes all digital marketing strategies needed to massively expose your cosmetics products all over Nigeria: advertising planning, creative works creation, multiple websites ads placement, online PR, social media, video marketing (depending on the plan), banner advertising, influencers marketing, etc. To see all this entails click here.

AdHang’s cosmetics digital marketing operates on a domestic scale – cosmetics manufacturers who are based anywhere can use AdHang’s cosmetics’ online advertising service to spread their tentacles, accelerate brands’ recognition and recall in the country, and establish in Nigeria’s marketplace.