Digital Marketing for Financial Insurance in Nigeria – 6 Important Practices

The financial insurance sector has become so highly disrupted that companies are having a hard time remaining relevant, engaging, and retaining customers in Nigeria.

Consumers in general, are becoming more demanding than ever. In order to effectively reach them and meet their needs, brands are increasingly considering digital space. This makes digital marketing an essential part of your business. Companies would be missing opportunities for client acquisition and retention, without it.

When it comes to digital marketing for financial insurance in Nigeria, below are some fundamental strategies to consider

1. Press Release and Distribution Online

To some, social media has taken over the content and communication strategy of businesses in Nigeria. However old-fashioned or outdated press releases seem, they can be useful in achieving your digital marketing goals.

The primary objective of a press release is to announce a new product or service of your company. Additionally, you can publish any newsworthy information, aimed at getting attention, creating community and attracting more business.

Press release distribution is a great way to attain credibility in a way you won’t get from any other marketing strategy. Your goal is to make your press release stand out and it will position you as a thought leader in your industry.

More than just announcing new products or services, press releases serve as a tool to improve SEO. This goes a long to help companies connect with highly qualified prospects, customers and investors of interest.

2. Video Advertising

Video advertising is something every business in Nigeria needs to begin to consider to go up a notch higher. Gone are the days videos were only a medium of entertainment. They are now a vital tool businesses can use to generate awareness, acquire new customers, retain existing ones and build trust.

Videos are known to resonate very well with consumers since they are easy to digest compared to text-based modes conveying a massive chunk of information. What a great way to harness the attention of your consumer and keep them hooked.

When done right, videos have the potential of working some magic to help achieve your marketing objectives and goals as a business.

In an industry that relies a lot on compliance and trust, video advertising is king – with endless advertising potential.

3. Blog

Running a blog is not a new concept; it is one of the popular ways businesses are using to interact with their customers. This especially comes in handy with the younger demographic and cumulatively attracts attention, reaching thousands of potential customers.

Blogging is a great way to attract a huge amount of traffic and prospects to your business in Nigeria. As long as your content addresses key questions and concerns related to your product or service, consumers will find you. 

Active blogging positions your business as a thought leader in your industry, gradually gaining more trust as you keep educating your consumer. Make sure to always provide value in your blog posts, and watch your business become better for it.

4. Search Engine Marketing

To be on top of your financial insurance marketing game, search engine marketing is a necessary strategy for digital marketing for financial insurance in Nigeria. Businesses are beginning to market online in search engines. The reason is simple; consumers are also going on search engines to make purchase decisions.

Search engine marketing requires paying for ads to show up on the top of the results page for specific keyword searches. The objective is to put up ads targeted at the people already looking for your products and services.

SEM opens up opportunities for financial insurance businesses in Nigeria to create awareness and attract new clients. It has the ability to deliver immediate results if done the right way. All it takes is a combination of compelling ad copy, proper ad targeting, ad relevance, and keyword targeting.

5. Internet Presentation

Businesses can easily showcase their product or service using the medium of internet presentation. This tool provides an opportunity for businesses in Nigeria to showcase their expertise in a visually compelling way. Rather than the use of text, here comes the opportunity to use a visually engaging story.

Internet presentation, like any presentation, depends on your ability to capture an audience’s attention and hold it. If you can get and keep them interested enough, then they just may end up as your customers. The only caveat here is that you need to provide your consumers with good enough information.

You can further share or embed your presentations on every platform available. However, there are a number of search friendly sites especially designed for this form of content marketing. These platforms will automatically transcribe your presentation copy and help with traffic to your business.

6. Case Study

One of the best ways of showing off your product or service with the aim of persuading potential customers to buy from you is using case study. This is a great way of highlighting your successes and the results that come with your products and services. Don’t be afraid to flaunt your customer wins. 

You also get the opportunity of walking your prospects through on a journey of how you solved your customers’ problems and how you can do the same for them.

An effective case study should help prospects clearly see the benefits they stand to get choosing your product or service. It helps to build your credibility and expertise in your industry. Ultimately, case studies support your digital marketing efforts; helps to acquire leads and turn them into buying customers.

Bottom Line 

Digital marketing for finance insurance in Nigeria is no doubt one of the most effective ways to reach new clients and achieve your marketing goals. The above finance insurance digital marketing guide is designed to help you get started on this.

However, to maximize your digital marketing success at the end of the day depends on the expertise behind its development and execution. This is where you need the services of Adhang, a full-service digital strategy agency in Nigeria. At Adhang, we provide custom, results-driven Internet marketing strategies to grow your business.   For digital marketing packages click here.