Digital Marketing Strategies for Oil and Gas Companies in Nigeria

The internet and the era of digital marketing in Nigeria have made it fairly easy for businesses like oil and gas companies in Nigeria, to expand their reach to a larger audience. At the same time, being on the internet does not mean your business can be easily found. If your digital marketing strategies for your oil and gas company are not done right, you could end up getting lost in the vast internet space.

In this article, we give you a step-by-step guide to digital marketing for oil and gas companies in Nigeria to help you plan a successful marketing strategy.

6 DIGITAL MARKETING STRATEGIES FOR OIL AND GAS COMPANIES IN NIGERIA

Before you embark on any internet marketing campaign, you first need to create a solid digital marketing plan that would enable you attract and retain the right clients for your oil and gas company in Nigeria.

Your plan should include how to define the right audience, the internet advertising methods you intend to use, the cost implications of your marketing campaigns, the resources you need to create these campaigns (human and material), how you intend to monitor and measure the success of these campaigns.

There are several internet marketing strategies you could use as an oil and gas company to reach your clients in Nigeria.

In this article, we bring you 6 of the most effective digital marketing strategies for oil and gas companies in Nigeria.

Internet sales piece

A sales copy or promotional piece is a highly effective means of showcasing to target customers the unique value proposition of your brand. A highly impactful sales copy placed in the right internet advertising medium can generate a lot of attention to your brand and give you good leads that could lead to results. Your sales copy should showcase what’s in it for your customers and when creating a promotional piece always link the features of each aspect of your brand to the benefits your customers would derive from it.

Your sales copy should have the following key elements

It should be written in a clear language
It should be concise without using bogus words
It should link your product features to the benefits to your customers
It should be persuasive
It should have a clearly defined call to action.

Video advertising

Video advertising is one of the most important digital marketing strategies for oil and gas companies in Nigeria. Most customers would prefer to see and hear what your business has to offer them. It doesn’t cost much to make high quality videos. A good smartphone camera would serve. Create videos that take the prospective clients around your business premise and showcase your products and services. Upload such videos on your website, and onto video advertising forums. This is an expensive type of advertising but a highly effective one. With the right campaign done in a targeted manner, the chances of reaching a lot of your customers in Nigeria is higher.

White paper

A white paper is an authoritative document intended to fully inform your reader on a particular topic. The white paper allows the reader to understand an issue, solve a problem, or make a decision. The purpose of a white paper is to prove you an authority in a particular field or on a subject matter thereby building confidence in your brand from prospective clients. As an oil and gas company in Nigeria with several competitors, one way to stand out from the rest is to look for a particular subject or area in your field and create a white paper that thoroughly analyses that subject. Publishing this information to online journals that your prospects browse is a good way to show them that you are an expert in your field.

White papers are usually long articles, very well-researched and non-promotional in tone.

Landing page

A landing page is usually a standalone page distinct from your website’s home page or any other page on your site. The focus of a landing page is to get good leads or convert leads to sales. Your website homepage cannot serve as your landing page because it contains a lot of information that could muddy the waters for a prospective client. On your landing page, your focus should be to provide incentives to customers to get them to give you contact details like phone numbers or emails where you can reach them one-on-one. Creating a standalone page on the web that customers can access when they search for oil and gas companies in Nigeria is one of the most targeted digital marketing strategies out there.You could actually create several landing pages targeted to each stage of the customer journey for your brand.

Sales funnel landing page- Attract your customers: For new prospects your landing page shouldattract your prospects by creating awareness of your business and what’s in it for them (value proposition). This page should not try to pitch any sales as this may send some of your customers away. This first landing page should ideally have a link to the next landing page for customers at the middle of the funnel.
Sales funnel landing page- engage your customers: At this stage the customers have already known about your brand and this landing page should be designed to fully answer the question ‘why should I buy from your brand ‘.
Sales funnel landing Page-Make your customers buy: This landing page is based on the premise that you’ve been able to attract and engage prospects for your brand and so the focus here should be to get leads. You should have a’ call to action button’ on this page that when customers click on opens up a form they can fill to enable you reach out to them.

Infographic

An infographic is a way of presenting important aspects of your business to your prospects using eye-catching charts and diagrams. As the saying goes, a good picture is worth a thousand words. A well-designed infographic gives your readers an overview of your business without having to bog them down with reading too many words. Create sharable infographics on your website that would engage your prospects in Nigeria and also can be shared by other businesses thus providing you with quality backlinks back to your site.

Search engine optimization (SEO)

SEO simply refers to all the processes involved in making your business website readily visible to customers online preferably on the first page of Google or any search engine. An effective SEO campaign for oil and gas companies in Nigeria should start by identifying the likely queries your potential clients would type into the search engines when they are looking for your services. For instance, queries like oil and gas companies in Nigeria, top oil and gas company in Nigeria, indigenous oil and gas companies in Nigeria, etc., are examples of queries your potential customers could use when searching for your services on the internet. These queries would serve as the basis for keywords you would weave into the content on your website so as to make your site more relevant to Google and Search engines. A good SEO strategy would also require that you build backlinks to your site from other websites preferably sites that are trusted and have been around for a while. One good way to build backlinks is by guest posting on other sites that have blogs. Another way is by posting ads on several forums online that link back to your website. The more the number of quality backlinks you have, the higher the chances of your business website coming up on the first page of Google for queries such as oil and gas companies in Nigeria.

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