Situation analysis team will use our in-house database, and robust set of technologies to evaluate and study:

• Target audience/populace (to know who they are, what are their online activities – common channels, behaviors, etc).
• Possible barriers in welcoming the PR’s message by the populace, to know what they are, or competitors/oppositions (to know who they are, what are their public relation strategies, online activities, how effective is their tactical approach, etc).
• PESTLE (political, economic, social, technology, legal, and environment factors) analysis to determine the best approach.
• The entity strengths, weaknesses, opportunities, and threats; common public belief, patterns, etc.

Then all the information gathered from the above analyses and studies will be compiled; strategies formulated, and forwarded to the next team. See the next tab.

 

 

Online public relation’s copy-writing gurus will write the headlines, public relation articles, press release, presentation content, and the video ads script. See the next tab.

 

 

Format design team will design the media presentations, online public relation’s images, and attractive internet banners (in assorted formats), and select digital virtual images that will exemplify the message. See the next tab.

 

 

Ad-copy creation gurus will create the digital advert copies,informative demonstrative video, call to action tag lines; research and select advert triggers; generate campaigns keywords. Also, the team will ensure all the online public relation’s creative works follow internet platforms’ specifications, and international standards. See the next tab.

 

 

Online campaign administrator will email to you the online public relation’s creative works, and materials to further confirm by the entity. Once they are approved, campaign administrator will pay all the internet public relation’s media channels. See the next tab.

 

 

Account manager will publish your online public relation’s message on thousands of online media portals, and platforms such as Google and its thousands of partners, Yahoo and its partner’s websites, Facebook sponsored section, Microsoft Adcenter, Linkedin, Socialwider.com and its partners’ websites, etc. At this stage, all the online public relation’s campaigns will start running immediately, i.e., your public relation’s message will be deployed in all the online platforms listed in the plan you choose. Your banners will start to pop out in millions of web pages, and will be viewed across all the internet’s enable devices, such as smart phones, laptops, feature phones, tablets, etc. See the next tab.

 

 

Public relations’ content marketing and publishing team will forward copies of the created campaign articles, educative video, and press release to you before they will be sent out to publishing media, and sharing sites. See the next tab.

 

 

Depending on the plan the entity chose, or creative brief,  the following online public relation’s experts will be dedicated to the PR: account manager, environment researcher, content marketer, social media display ads specialist, mobile campaign strategist, influencers specialist, data analyzing expert, online display strategist, search engine expert, and administrator. These experts will work around the clock for the internet public relation, and awareness all over the internet to ensure massive coverage in Nigeria, with focus on the objectives and goals.

Finally, AdHang will constantly be monitoring, measuring the PR’s campaigns, optimizing, evaluating public’s reactions, and will be sending the reports to the entity.

Click here for plans.